Insurance agency web design services
Insurance Agency Web Design That Turns Shoppers Into Policyholders
White Peak offers insurance agency web design for independent insurance agencies, captive agents and insurance brokers. Your new insurance agency website helps people find your agency, trust your agents and request a quote. Every website includes copywriting and is built for Google and AI search.
Coverage lines
A page for each one
Auto, home, business, life and every other line you write gets its own page.
Copywriting
Included with every site
Our writers explain coverage in plain language your future clients understand.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have an agency website and need more quote requests from Google?
Awards for our digital marketing agency
Why White Peak
An insurance agency web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We bring that owner’s view to the insurance industry. We design your agency website to win new policyholders, not design awards.
Earn trust
Real agent photos, license details and the carriers you represent show shoppers they’re dealing with a reliable insurance agency.
Make quoting easy
A short quote form, a phone number and a clear next step on every page turn a rate shopper into a client.
Get found
Every website is built for Google and AI search, so people find your agency when their policy renews.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, visual design, copywriting, development or search engine optimization (SEO).
Search-ready
Insurance agency websites built for Google and AI search
Insurance shoppers now ask ChatGPT, Gemini and Google’s AI Overviews which agent to call and what coverage they need. Our insurance website design makes your site easy for search engines and AI tools to read, trust and quote.
Clear Site Structure
Each line of coverage, niche and insurance service you offer gets its own page, so Google knows what your agency writes.
Copy AI Search Can Quote
Our writers answer real coverage questions in plain language, the format AI tools lift into their answers.
Insurance Agency Schema
Structured data tells search engines your agency’s name, agents, coverage lines, office address and hours.
Fast Pages on Every Phone
Many people compare insurance agents on their phone. Lean code and speed testing keep every page and quote form quick.
Rankings That Move With You
Redesigning an existing agency site? We carry over your redirects, page titles and descriptions, so earned rankings come with you.
Optional upgrade
Add local SEO to win more policies
Your new website is ready to rank. A local SEO campaign puts your agency in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our insurance website design creates more value
Insurance is a trust purchase. A professional website has to look established, make quoting easy and show up when people shop for coverage. Here’s how we build a user-friendly insurance website, part by part.
Custom insurance agency website, never a template
Website builder and website templates make every agency look the same. We design your site from scratch around your insurance products, your market and your brand. You get three homepage concepts. Then we revise your pick until you approve it, with unlimited design revisions.
Designed to turn visitors into quote requests
We plan each page around one next step: call an agent or request a quote. Clear calls to action, reviews and short quote forms make that step easy. Every form emails you the lead and saves it on your site.
Copywriting included, written for policyholders
Most insurance website designers leave the writing to you, even with strong design capabilities. We don’t. Our copywriters write every page, about 650 words each, from your input and our research. You review it, and we revise it until you approve it.
Fast on every phone, easy for your staff to edit
We design for phones first. Responsive design adapts every page of a responsive insurance website to phones, tablets and desktops, and we test them all. A visual editor lets your staff update agents, carriers and news without code.
Every call and quote request tracked
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and sources bring in calls and quote requests. We can also send form leads straight into your agency CRM.
How it works
How our insurance website design process works
Every project follows the same tested website design and development steps, with your approval at each stage. Here’s how we take your site from the first call to launch day.
Discovery and site plan
We learn your coverage lines, carriers, ideal clients and competitors. Then we plan your pages, from auto insurance to agent bios.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
Our developers build your site, quote forms and tracking. Then we test speed, forms and calls on phones, tablets and desktops.
Launch and grow
We launch, then check forms, calls and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, local SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for insurance agencies
Website features every insurance agent needs
People shop for insurance at renewal time, after a rate hike or when life changes. Websites for insurance agencies have to explain coverage, prove you’re licensed and make a quote easy to request for website visitors. Here’s what we build into every one.
Coverage Pages
A page for each line you write, from auto, home and renters insurance to commercial insurance, life insurance and health. Each page answers common coverage questions and ends with a quote request.
Online Quote Requests
Short quote forms for each line, or your EZLynx quoting portal embedded on the page. Leads go to the right producer right away.
Agent Bios and Licenses
Photos, license numbers, designations and languages spoken for each agent. People want to know who will handle their policy.
Carriers You Represent
A clear list of the insurance companies you work with, shown the way each carrier allows. Shoppers see their options before they call.
Client Service Links
Pay a bill, report a claim, request a certificate of insurance or get ID cards. Existing clients find help without calling your office.
Reviews and Referrals
Google reviews on your site and a simple referral form. Happy policyholders help you win the next household.
Find out what's holding your insurance agency website back
Book a free consultation. We’ll look at your current site, your coverage lines and the agencies you compete with. Then we’ll tell you straight what we’d change and what it would cost.
Mariam Purcell, Google review
What every insurance agency website includes
Every insurance agency website project includes the work below, handled by specialists in design, copy, development and SEO.
Strategy and Site Plan
We study your insurance business, your market and the agencies you compete with. Then we plan your coverage pages, agent bios and the path to a quote.
Three Design Concepts
Our designers create three homepage concepts in your agency’s colors, style and design elements. You choose one, and we revise it until you approve it.
Insurance Copywriting
Our copywriters write every page, about 650 words each, in plain language. Your agency reviews every claim before it goes live.
Coverage Pages
Each line of insurance gets its own page in your approved design, written around the questions shoppers ask.
Agent Profiles
Bio pages with photos, license numbers and designations, so clients meet your team before they call.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. The phone number and quote button stay easy to tap.
Quote Request Forms
Short forms for each line that email you the lead and save it on your site. You choose which details each form asks for.
Search-Ready Build
To help your website rank, we add clean site structure, title tags and meta descriptions. Insurance agency schema and optimized images give you a strong start.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see which pages bring in calls and quote requests.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get admin access, training and 30 days of free fixes after launch.
Insurance agency websites designed for every line of business
Insurance agency website design depends on your book. Agencies that sell insurance to families, businesses or both win clients differently. Pick the mix closest to yours, and we’ll build your site around it. Not an agency? See our website design services.
Auto and Home Insurance Websites
Families compare personal insurance rates fast, often on a phone. Your website should make getting a quote quick and simple.
Online Quote Forms
Short forms or a quoting portal that send leads to your team.
Bundle Pages
Auto, home, renters and umbrella pages that explain bundling.
Payments and Claims
Clear links to pay a bill or report a claim.
Business Insurance Agency Websites
Business owners want insurance specialists who know their industry. Your website should prove it.
Industry Pages
Pages for contractors, restaurants, trucking and other niches.
Certificate Requests
A form to request certificates of insurance online.
Coverage Review Booking
A calendar so owners can book a policy review.
Life, Health and Benefits Websites
These buyers research carefully. Your website should explain options in plain language.
Plain-Language Guides
Articles on term life, Medicare and group benefits.
Meet by Video
Online booking for phone or video meetings.
Private, Simple Forms
Short forms that ask only what you need first.
Software and integrations
Insurance agency software we connect to your website
Your website should work with the agency management systems and tools you already use. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your quote forms, CRM, payments and call tracking, so new leads land where your producers work. These are some of the most common insurance agency tools, and we're not limited to them.
EZLynxOnline quoting and rating
Applied EpicClient portal link (CSR24)
AgencyZoomSales CRM and web leads
Canopy ConnectPolicy import for quotes
ePayPolicyOnline premium payments
HubSpotCRM and email marketing
PodiumWebchat and texting
CallRailCall tracking
CalendlyPolicy review booking
Google ReviewsReviews on your site
Gravity FormsQuote forms and lead routing
WeglotSpanish and multilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in calls and quote requests.
These are some of the most common insurance agency tools we set up, not the full list. Use a different agency management system or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Lead routing, live chat, online booking and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Insurance advertising rules, handled with care
Your state insurance department regulates insurance advertising, and your website is part of it. Rules differ by state. California, for example, requires a license number on print ads and written price quotes. We show agent license numbers where you choose, avoid claims you can't back up and follow each carrier's logo rules. Your agency approves every claim before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak insurance agency website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your insurance agency website cost?
Answer a few quick questions to see a price range for your new agency website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your agency website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your producers can stay focused on clients.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new agents or carrier logos.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your insurance agency website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your agency and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Coverage pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Insurance marketing that puts your agency in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed monthly.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in quote requests from people shopping for coverage now. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that set your agency apart from the big carriers.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Insurance agency web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical agency site with a homepage, About, Contact and six coverage pages comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Agencies with many coverage lines, locations or custom features may take longer. Quick feedback and approvals keep your project on schedule.
Strong insurance agent websites have a page for each coverage line, agent bios with license details and a short quote form. They also show reviews, carriers and client service links for bills, claims and certificates. An effective insurance website design meets these insurance needs, and every White Peak agency website includes them, plus copywriting.
No. Copywriting is included with every White Peak website. Our writers learn your agency and your market, then write about 650 words per page. You review and approve every page before launch.
Yes. We build short quote request forms for each line you write. If you use EZLynx, we can embed your consumer quoting portal, and Canopy Connect lets shoppers share their current policy. Leads go to your inbox or CRM.
Yes. Each state's insurance department regulates insurance advertising, and your agency is responsible for its own claims. We avoid promises like "lowest rates," show license numbers where you choose and follow carrier logo rules. You approve every claim before launch.
Yes, in the ways each system allows. We can send form leads to AgencyZoom, HubSpot or another CRM and link your Applied Epic client portal. Online payments and call tracking can be added too. Software subscription fees are billed by each company.
Many independent agencies start that way. You can, but carrier and template sites look alike and often aren't yours to keep. A custom site shows every carrier you represent, ranks for your own agency name and stays yours if you change carriers.
We build agency websites on WordPress, a flexible platform for insurance agencies. It powers more websites than any other platform and works with agency tools like EZLynx, CallRail and Gravity Forms. Your staff can edit pages without code.
We build every agency website on a strong foundation for search. That means coverage pages, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so local SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. We quote it based on your site.
Yes. We add a language switcher and Spanish pages with Weglot, using translations you provide or approve. Multilingual pages have a set price in our estimate, so you can serve Spanish-speaking households.
You do. You own your website, your domain and your content. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and designs agency websites across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Insurance marketing services that bring your agency more policyholders
Local SEO
Google Maps, reviews and local search work that brings nearby households and businesses to your agency.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in quote requests. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your agency website running smoothly.
Branding and Messaging
A logo, visual identity and message that set your agency apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and insurance agencies nationwide
Your website is the center of your agency’s online presence. Our downtown Reno, NV team handles insurance web design and website development for agents and brokers across the U.S., covering personal and business insurance. Close to home, we build agency websites for Reno and Northern Nevada, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
