School website design services
Web Design for Schools That Families Trust
White Peak offers web design for schools, from private academies to charter schools and tutoring centers. We build websites that help families find your school, learn about it and schedule a visit. Every site includes copywriting and is built for Google and AI search.
Admissions
A clear path to apply
Inquiry, tour and application steps on pages families can follow without calling the office.
Copywriting
Included with every site
Our writers create every page in plain language parents and students understand.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your school’s site, domain and content, with full access and training.
Already have a school site and need more families finding you on Google?
Awards for our digital marketing agency
Why White Peak
A school web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We bring that owner’s view to education. We design your school’s website to fill seats and serve your community, not to win design awards.
Earn Family Trust
Real campus photos, student achievements and your mission and vision show parents what makes your school different before they visit.
Answer Questions Fast
Tuition, lunch menus and forms sit one click away, so families find what they need quickly and stop calling the office.
Get Found
Every website is built for Google and AI search, so families find your school when they compare their options.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
School websites built for Google and AI search
Parents now ask ChatGPT, Gemini and Google’s AI Overviews to compare schools near them. We build school websites that search engines and AI tools can read, trust and quote.
Clear Site Structure
Admissions, academics, athletics and each campus get their own pages, so Google understands your programs and grade levels.
Copy AI Search Can Quote
Our writers answer what parents ask, like class sizes, tuition and before-school care, in plain language.
School Schema Markup
Structured data tells search engines your school’s name, type, address, grades and contact details, which helps your website’s visibility.
Fast Pages on Every Phone
Most parents check school news on mobile devices. Mobile-friendly design and lean code keep load times short, even on slow connections.
Rankings That Move With You
Redesigning an existing school site? We carry over your redirects, page titles and descriptions, so earned rankings come with you.
Optional upgrade
Add local SEO to reach more families
Your new website is ready to rank. A local SEO campaign puts your school in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our school web design creates more value
A good-looking website isn’t enough for an educational institution. It has to welcome potential students, serve the school community and be easy for staff to update. Here’s how our web design for schools handles each part.
Custom school design, never a template
School website templates make every campus look the same. We design your school’s site from scratch around your school’s mission, your students and your colors. You get a unique identity and a strong brand. You get three homepage concepts, then unlimited revisions on your pick until you approve it.
Designed to turn visits into enrollment
We plan each page, including landing pages for open houses, around one next step for prospective students: request info, book a tour or apply. Clear calls to action, parent reviews and short forms make that step easy. Every form emails your admissions team and saves the inquiry on your site.
Copywriting included, written for families
Most school web designers leave the writing to your staff. We don’t. Our copywriters write every page, about 650 words each, from your input and our research. You review it, and we revise it until you approve it.
Fast on every phone, easy for staff to edit
Responsive design adapts every page to phones, tablets and desktops, and we test them all. A drag-and-drop visual editor for content management lets teachers and office staff post news, menus and photos without code.
Every inquiry tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and sources bring in tour requests and applications. We can also send inquiries straight into your admissions CRM.
How it works
How our school website design process works
Every school website follows the same tested design and development process, with your approval at each stage. Here’s how we take your site from the first call to launch day.
Discovery and site plan
We learn your programs, families, enrollment goals and nearby schools. Then we plan your pages, from admissions to athletics.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts with your key design elements. You pick one, and we refine it until you approve.
Build and test
Our developers build your site, forms, calendars and tracking. Then we test speed, accessibility, broken links and forms on phones, tablets and desktops.
Launch and grow
We launch, then check forms and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, local SEO helps you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for schools
What a school website needs
Prospective families judge a school by its website long before the first tour. Your site is often the first point of contact, and it has to serve students and parents, current students and staff at once. Here’s what we build into every one, based on your school’s needs.
Admissions and Tuition Pages
Essential information like inquiry steps, deadlines, tuition and financial aid on one clear path. Each page ends with a request-info or apply button.
Calendars and News
Upcoming events, news posts and important announcements, like closures or late starts. Staff update them in minutes without a developer.
Inquiry and Tour Forms
Short forms that collect only what admissions needs and send each family to the right person. Tour booking lets parents pick a time online.
Accessible for Every Family
Keyboard navigation, alt text, readable contrast and captions, built toward WCAG 2.1 Level AA. Public schools have federal accessibility rules to meet.
Faculty and Program Pages
Teacher bios, academics, athletics, arts and clubs, each with its own page to showcase them. Families see the people and programs behind your school.
Multilingual Pages
A language switcher and translated pages, using translations you provide, so every family can read school news.
Find out what's holding your school website back
Book a free consultation. We’ll look at your current site, your enrollment goals and the schools families compare you with. Then we’ll tell you straight what we’d change and what it would cost.
Mathew Work, Google review
What every school website includes
Every school website project includes the work below, handled by specialists in design, copy, development and SEO.
Strategy and Site Plan
We study your school, your families and nearby schools. Then we plan your admissions path, program pages and parent resources.
Three Design Concepts
Our designers create three homepage concepts in your school colors and style. You choose one, and we revise it until you approve it.
Education Copywriting
Our copywriters write every page, about 650 words each, in plain language. Your leadership team reviews every claim before launch.
Admissions Pages
Inquiry steps, tuition, financial aid and deadlines in your approved design, written around what parents ask.
Faculty and Staff Pages
Bios and photos for teachers and leaders, so families meet your team before they visit.
Mobile-First Design
Every page is designed for phones first. Calendars, menus and the contact button stay easy to tap.
Inquiry Forms
A short form on every page that emails admissions and saves the inquiry on your site. It asks for no student records.
Search-Ready Build
Clean site structure, title tags, meta descriptions, school schema markup and optimized images give you a strong start in search.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see which pages bring in tour requests.
Testing, Training and Fixes
We test every page and form on major browsers and devices. Staff get admin access and training, plus 30 days of free fixes.
School websites designed for every kind of school
Private academies, public districts and tutoring centers each talk to families differently. Pick the one closest to yours, and we’ll build your website around it. Not a school? See our web design services.
Private and Independent School Websites
Families compare programs and tuition before they visit. Your website has to earn the tour request.
Admissions That Guide Families
Inquiry, tour, application and aid steps in one clear path.
Campus Tour Booking
Parents pick a tour time online, day or night.
Inquiry and Application Forms
Short forms that land with your admissions team.
Public, Charter and District Websites
Parents and staff come for news, calendars and forms. Every page must be easy to find and use.
Alerts and Calendars
Closure announcement banners, events and board meetings.
Accessible to Everyone
Built and tested toward WCAG 2.1 Level AA.
A Page for Every School
Each campus gets its own page, hours and contacts.
Tutoring Center and Preschool Websites
Parents want to know what their child will learn and what it costs. Make sign-up simple.
Programs and Schedules
Ages, times and prices on clear program pages.
Online Enrollment and Payment
Families register and pay on your site.
Parent Reviews
Google reviews from local parents build trust fast.
Software and integrations
School software we connect to your website
Your website should work with the tools schools already use. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your calendar, forms, newsletters, payments and donations, plus links to your learning management systems. These are some of the most common school tools, and we're not limited to them.
The Events CalendarSchool events and calendars
Google CalendarShared calendar embeds
Google FormsPermission slips and surveys
Gravity FormsInquiry and application forms
CalendlyCampus tour booking
MailchimpFamily newsletters
YouTubeVideos and livestreams
InstagramCampus photo feed
PayPalTuition and fee payments
GiveWPAnnual fund donations
Google ReviewsParent reviews on your site
WeglotMultilingual pages for families
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in tour requests and applications.
These are some of the most common school tools we set up, not the full list. Use a different student information system or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Advanced forms, live chat, online booking and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Student privacy and accessibility, handled with care
FERPA protects student education records, so we keep them off your public site and out of web forms. COPPA limits collecting data from children under 13 online. Public schools must also meet the ADA Title II web rule, which uses WCAG 2.1 Level AA. Your school approves every photo and name we publish.
What our clients say about White Peak
Ownership
You own your website
Your school website, domain and content stay yours from launch day on.
Your staff get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak school website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your school website cost?
Answer a few quick questions to see a price range for your new school site. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your school website fast and secure
A school website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your staff can focus on students.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new staff bios or enrollment dates.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your school website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your school and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Admissions pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
School marketing that puts your campus in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed monthly.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in inquiries from families looking for a school now. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your school easy to recognize.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Web design for schools FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A homepage, About, Contact and six pages like Admissions and Academics comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. A district website with many campuses, an online school or custom features may take longer. Quick feedback and approvals keep your project on schedule.
A clear homepage, admissions and tuition pages, academics and program pages, faculty bios, a calendar and news. It also needs contact details, fast mobile pages and accessible design. It should showcase student testimonials where your school allows them. Every modern school website we build includes these, plus copywriting.
Good school website best practices start with user-friendly navigation for students and families, imagery to convey campus life and one call-to-action on every page. Good school sites also load fast on phones and stay current, because staff can update them easily.
No. Copywriting is included with every White Peak website. Our writers learn your school and families, then write about 650 words per page. Your team approves every page before launch.
Public schools are covered by the ADA Title II web rule, which uses WCAG 2.1 Level AA. Private schools serve the public too, so accessibility matters for them as well. We can design, build and test to WCAG 2.2 Level AA as an add-on.
We never put student education records on your public website or in web forms, in line with FERPA. Inquiry forms ask parents only for contact details. Your school approves every student photo and name before it goes live.
Yes. We embed Google Calendar or The Events Calendar, Google Forms, tuition payments, donations and newsletter sign-ups. Advanced forms, booking and CRM connections have set prices in our estimate.
Yes. We build on WordPress with a visual editor. Teachers and office staff can post news, menus, photos and closure alerts without code. Training is included at launch.
An educational website that's easy to navigate needs the right platform. Picking it matters more than any website builder template. We build school websites on WordPress. It powers more websites than any other platform and works with tools like The Events Calendar, Gravity Forms and GiveWP. You're never locked into one company.
We build every school website on a strong search foundation: program pages, title tags, schema markup, fast mobile pages and quotable copy. Ranking also takes ongoing work, so local SEO and No-Fee PPC management are available.
Not when your next redesign is done right. We keep the pages that rank, carry over useful content and point every old page address to its new page. Then we check for errors right after launch.
Yes. We add a language switcher and translated pages using translations you provide, so every family can read school news and forms.
You do. You own your website, your domain and your content. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance over 12 months with our Optimize maintenance plan.
No. White Peak is based in downtown Reno and offers school website design across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help your school reach more families
Local SEO
Google Maps, reviews and local search work that brings nearby families to your school.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in enrollment inquiries. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your school’s site running smoothly.
Branding and Messaging
A logo, visual identity and message that set your school apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and schools nationwide
Your website is the center of your school’s professional online presence. Our downtown Reno, NV team designs and grows the online presence of schools and education programs across the U.S. Close to home, we build school websites for Reno and Northern Nevada, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
