Universal Website Design & Development Scope of Work
Please read this scope of work carefully as it describes what is included with your project.
These are binding terms on your project.
The first step is for our team to thoroughly understand your business, your business goals, your customers and their expectations and behavior, and how your website factors into all of it. Therefore, we will begin with a project kickoff call. This gives us the foundation for moving forward with just the right recommendations for the design and development of your new, responsive website.
Unless excluded from this Scope of Work on the Scope of Work Exhibit A (which was part of your electronically signed proposal), which is incorporated into this Agreement by reference, we will create a sitemap once the research has been completed. From time to time, we will not create a sitemap because you a sitemap may be provided to us or we will be working on a project that doesn’t require a sitemap, such as only a single landing page. Sitemaps are organized lists or flow chart diagrams that shows connections between web pages, web page trees, and website content.
If we’re migrating content from an existing site, we will confirm what pages and posts are scheduled for migration to the new site. This will be done in writing and we will not be responsible for any pages or posts not captured in writing.
During the kickoff call, we will revisit and confirm any special feature requests, integrations or functionality to be incorporated into the site.
2. Design and Content
Unless excluded from this Scope of Work on the Scope of Work Exhibit A, this project includes website design and image selection, as described herein. If website design is excluded from this project on the Scope of Work Exhibit A, Section 2 (Design & Content) is not applicable to this Agreement.
You will provide White Peak with your brand requirements (i.e. Brand Guide) or work with us to establish your requirements at the onset of your project. Your website or landing page’s design will be reflective of your brand requirements.
PHOTOGRAPHS AND VIDEOS
We will supply up to 20 stock photographs from depositphotos.com and up to 20 icons, as-needed from thenounproject.com. If you have specific graphics or videos you would like us to use, you’ll need to supply the files. Graphic files should be in an editable, vector digital format and the videos should be hosted on YouTube or Vimeo. Photographs must be in a high-resolution digital format. If you would like customized images or illustrations, photography or videos, we can provide a separate estimate for that.
YOUR FEEDBACK/REVISIONS ON THE DESIGN WORK
We provide multiple concepts on the design to provide you with a wide range of design options and to minimize the number of revisions that are needed in this project. The project fees presume that your feedback on all designs will require up to three rounds of revisions. In the event that additional design revisions are requested, additional charges will apply At that point you will have the option to either (i) pay for additional design work at a rate of $95 per hour or (ii) to terminate the Agreement in writing within 72 hours of receiving an estimate for the additional hours, contingent upon your payment of any outstanding fees for the design work performed up to that point.
Writing copy is not included in your Scope of Work unless noted on the Scope of Work Exhibit A.
If White Peak is writing the copy for your new site or landing page, you must provide source material, and you agree to sit for one or more calls or meetings with our team so that we can gather background information that will be used in the copywriting.
If White Peak is not hired to write the copy for your website or landing page, you must provide a copy to us for inclusion in your finished project. In such a case, you agree to provide your final copy to us in a timely manner, consistent with the Project Timeline, which is incorporated herein by reference.
LANDING PAGE-ONLY PROJECTS
If we are designing only a landing page, we will create look-and-feel designs and flexible layouts that adapt to the capabilities of many devices and screen sizes.
Next, we’ll share 2 landing page concepts for your consideration. These concepts will give you a few different layout perspectives on this critical page. We’ll present the design concepts to you and solicit your feedback.
In most cases, clients like various aspects of each of the concepts. With your feedback in hand, we’ll finalize the landing page design according to your brand requirements.
We create designs iteratively and typically us static visuals to indicate a look-and-feel direction (color, texture, and typography). Occasionally, and at our discretion, we use HTML and CSS instead of static visuals.
FULL WEBSITE PROJECTS
When we are designing a full site, we will start with the homepage. During the design phase of the website project, we create look-and-feel designs and flexible layouts that adapt to the capabilities of many devices and screen sizes.
Next, we’ll share up to three unique homepage concepts for your consideration. These homepage concepts will give you a few different layout perspectives on this critical page. We’ll present the design concepts to you and solicit your feedback.
In most cases, clients like various aspects of each of the concepts. With your feedback in hand, we’ll finalize the homepage design according to your brand requirements with as many revisions and edits as it takes to meet your needs.
We create designs iteratively and typically use static visuals to indicate a look-and-feel direction (color, texture, and typography). Occasionally, and at our discretion, we use HTML and CSS instead of static visuals.
With your home page design finalized, we will design your interior pages and/or templates, if any. Your project manager will solicit your feedback, and again, we’ll incorporate your feedback into the final designs for those pages. This project includes up to three rounds of interior page revisions once we present the initial interior page designs. Fees will apply to additional rounds of revisions.
Once all of your feedback has been incorporated and you’re in love with your designs, we will start building your site. Once everything is online, you will have the opportunity for a final round of adjustments to the full design.
Unless excluded from this Scope of Work on the Scope of Work Exhibit A, this project includes website or landing page development, as described herein. If development is excluded from this project on the Scope of Work Exhibit A, Section 3 (Development) is not applicable to this Agreement.
Once you have approved the design of your new website or landing page, we’ll get to work making your design a reality by building/developing the site using standards-based technology. We deliver sites developed in HTML5, CSS, and use JQuery for simple behavior and effects like animations and form validation.
FOR LANDING PAGE-ONLY PROJECTS
For landing page projects, we will work with you prior to the start of the project to determine the content management system and/or platforms we will be using to build your new landing page
WORDPRESS THEME DEVELOPMENT
Unless otherwise stated in your Scope of Work Exhibit A, White Peak will build your site using the latest, widely accepted version of WordPress as your content management system (CMS). WordPress is the most popular CMS in the world and has thousands of developers constantly improving it and contributing plugins to extend its functionality. A third of all websites on the planet are built using WordPress and this number is expected to be half of all websites by 2025.
We’ll build your custom site on our development servers so that it mirrors the design we created for you.
Unless otherwise stated in your Scope of Work Exhibit A, White Peak sites are built using the Astra WordPress theme using the Elementor Page Builder Add-on. If Your design requires Elementor Pro, You agree to purchase that license for approximately $50 per year. Using Astra rather than developing a custom theme for your site reduces your development and ongoing maintenance costs considerably. Astra and Elementor are feature-rich and built for speed and ease of use. Elementor itself is an incredibly easy-to-use drag-and-drop page and post editor and Astra-built sites are some of the fastest in the world.
YOUR NEW WEBSITE
Your website will initially contain the pages and functionality defined in the Scope of Work Exhibit A. You will be able to add new top-level and secondary pages to the site yourself in WordPress or you can make arrangements for White Peak or another third-party to do it for you.
Blog posts will be displayed in reverse chronological order with pagination, search, tagging, and category filters. If you would like us to disable this feature, we can do that for you as well.
Plugins are a way to extend the functionality of WordPress and make the admin panel easier to manage. We’ll install a limited number of plugins for launch, in order to deliver the features and functionality that are not native to WordPress, Astra, or Elementor. From time to time, certain plugins may only be available for a small fee from the plugin’s developer. It is rare that a “paid” plugin is needed but if this occurs, we will let you know and we reserve the right to pass those costs onto you, which you agree to promptly pay if you decide to have the “paid” version of a plugin installed.
If your website needs to connect to a third-party application or website or features or functionality not specifically listed here or in the Scope of Work Exhibit A, please do not accept this Scope of Work as-is. Third-party integrations or complex custom development are not included in this Scope of Work without mutual written agreement.
INCLUDED UPGRADES YOU’RE UNLIKELY TO GET ELSEWHERE
Provided we build your website with WordPress, we will implement a caching and performance optimization system.
All of your blog posts will also be enabled with Accelerated Mobile Pages (AMP). AMP delivers blog posts that are compelling and smooth and that load on mobile devices nearly instantaneously. The balance of your site will be 100% mobile responsive.
Schema markup is code (semantic vocabulary) that we put on your website to help the search engines return more informative results for users. White Peak will include the following markups:
- Rich Snippets Title
- Rich Snippets Author Info
- Rich Snippets Last Update Date
- OpenGraph for Facebook, Twitter and YouTube
The positive implications of these critical upgrades are hard to overstate. Needless to say, these enhancements can help you enjoy far more “clicks” from search than your competitors.
4. Testing and “Initial Certification.”
We’ll test the website on a variety of browsers and mobile devices. We’ll test the functionality of the site to ensure there are no errors or broken links and then hand it over to you for review on our development server.
Browser testing no longer means attempting to make a website look the same in browsers of different capabilities or on devices with different size screens. It does mean ensuring that a person’s experience of a design should be appropriate to the capabilities of a browser or device.
DESKTOP BROWSER TESTING
We test our work in current versions of major desktop browsers, including those made by Apple (Safari), Google (Chrome), Microsoft (Edge), and Mozilla Firefox. There are some features that don’t work the same on all browsers, so we do not guarantee all features will work the same on all browsers. We will not test on other older versions of the browser unless you specify otherwise, and it is noted in your Scope of Work Exhibit A. If You need an enhanced design for an older browser, we can provide a separate estimate for that.
MOBILE BROWSER TESTING
Testing popular small-screen devices is essential in ensuring that a person’s experience of a design is appropriate to the capabilities of the device they’re using. We test Our work in the current version of iOS and Safari and the latest version of the popular Android browser, Google Chrome.
We do not test Blackberry OS or Blackberry QNX, Opera Mobile, Firefox, Symbian, or other mobile browsers. If you need us to test using these, we can provide a separate estimate for that.
YOUR FEEDBACK ON THE DEVELOPMENT WORK
You’ll have two rounds of revisions or tweaks to the development site, limited to bug fixes or minor user interface adjustments. Once you have accepted our work product as meeting White Peak’s development obligations described herein, we will issue “Initial Certification.” We will not make complimentary changes to the site after Initial Certification has been issued, so please take your time completing your acceptance testing of the website at this stage. The date Initial Certification is issued shall be defined as the “Initial Certification Date.”
5. Change Requests
From time to time, clients make change requests to a project that was not initially contemplated in this Scope of Work. Occasionally they want to change something that they have previously approved. If either of these situations should occur, we will do our best to accommodate the change request.
IT IS IMPORTANT FOR YOU TO UNDERSTAND THAT IF CHANGES ARE REQUIRED BY YOU TO THE SCOPE OF WORK OR TO WORK PREVIOUSLY COMPLETED BY US AND APPROVED BY YOU, IT MAY DELAY THE PROJECT TIMELINE AND/OR LEAD TO ADDITIONAL CHARGES.
Following Initial Certification, we will launch to your final domain in a live production environment. Once the site is live on your domain, White Peak will fix any bugs that present themselves at no cost to you. As rare as this is, we want you to know that we have your back during this important transition.
Once White Peak has verified that the live site matches the development version of the site, which you will have already approved, we will issue a “Final Certification.” This simply indicates that the website design and development project has officially been completed, and we are transitioning to the ongoing website maintenance phase. The date Final Certification is issued shall be defined as the “Final Certification Date.”
We can’t guarantee that our work will be error-free (we’re human!), so White Peak can’t be liable to you or any third party for damages, including lost profits, lost savings, or other incidental, consequential or special damages, even if you’ve advised us of them.
8. Mutual Cooperation
We agree to use our best efforts to fulfill and exceed your expectation on the deliverables listed in this Scope of Work. You agree to aid us in doing so by making available to us needed information pertaining to your website and cooperating with us in expediting the work. If the project stalls because (i) you don’t provide us with information or materials we need to continue the project, (ii) you don’t complete tasks that need to be completed so that the project can continue, (iii) or you fail to provide feedback in a timely manner, White Peak reserves the right to pause your project. You will not be entitled to a refund of any deposits made. At our discretion, beyond the deposit we may charge You for work completed and to continue the project once you are re-engaged based on our then-current project queue. If You abandon the project for more than six (6) months, your deposit(s) will be forfeited, your project will not be restarted, and you are not entitled to a refund.
9. Additional Charges for the Project
FUNCTIONALITY OR FEATURE REQUESTS MADE BY YOU THAT ARE ABOVE AND BEYOND THOSE EXPLICITLY LISTED IN THIS SCOPE OF WORK MAY BE CONSIDERED OUT-OF-SCOPE AND AN AMENDMENT MAY BE REQUIRED AND ADDITIONAL CHARGES MAY APPLY.
10. Client Responsibility for Accuracy
You shall be responsible for the accuracy, completeness, and propriety of information concerning your products and services which you furnish to us verbally or in writing or which you approve in connection with the performance of this Scope of Work.
You represent and warrant that the use of all elements that you provide to White Peak, including text, images, copy, or any other content, will not infringe upon or violate any copyrights, trademarks, service marks, trade secrets, privacy, and publicity rights, contractual rights, or other rights of any third party.
11. Entire Scope of Work
This Scope of Work, and any and all exhibits and attachments, are the complete and accurate description of the website design and development work White Peak will perform for you, superseding and replacing any and all prior agreements, communications, and understandings (both written and oral) regarding such subject matter. The details of this Scope of Work will prevail over any contrary or inconsistent terms in any purchase order, email, or communication, written or otherwise. This Scope of Work may only be modified by a written document executed by both parties.
12. English Version Prevails
If this Scope of Work is translated into other languages and there is a discrepancy between the two versions, the English version shall prevail.