Search Engine Optimization (SEO) for Insurance Brokers

White Peak helps insurance brokers attract more website visitors and turn them into leads for your producers.

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Insurance Industry SEO Services

Consumers, businesses, and employers start their research online. Make sure they find your website.

White Peak Insurance SEO is perfect for:

  • Increasing the website traffic to your website

  • Improving the quality of your website traffic

  • Getting found on Google for all business lines

  • Generating more inbound personal, commercial and employee benefits leads

  • Enhancing your brand reputation within your local market

View Pricing
seo for insurance brokers

Insurance Industry SEO Services

Consumers, businesses, and employers start their research online. Make sure they find your website.

insurance seo services

White Peak Insurance SEO is perfect for:

  • Increasing the website traffic to your website

  • Improving the quality of your website traffic

  • Getting found on Google for all business lines

  • Generating more inbound personal, commercial and employee benefits leads

  • Enhancing your brand reputation within your local market

View Pricing
insurance seo strategy

What is SEO Marketing?

Insurance consumers and business decision maker start their internet session at a search engine 93% of the time. Therefore, one of the most important things your firm can do is invest in search engine optimization.

Google’s search algorithm which determines how pages are ranked has over 200+ factors. Adding to the complexity of optimizing your site for search is the fact that the algorithm changes 400-600 times a year.

White Peak’s professional SEO marketers have a wealth of knowledge and a ton of experience insurance brokers and agencies. The result is we can ensure your firm, outranks your competitors in the markets you serve.

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Website Performance and Speed Optimization

Insurance industry websites are notoriously slow. This trend can either work for or against your firm because website speed is a huge ranking factor with Google.

Insurance brokers rarely employ software developers, so their sites are almost always built poorly. Even if they look great (which is rarely the case), there is a massive opportunity for any firm with a website that’s been appropriately optimized.

White Peak developers are as good as they come! We can clean up your code, and we have several tricks up our sleeve to deal with your images. We’ll ensure your site’s photographs look amazing and load at lightning speed.

Our insurance SEO experts can performance optimize your site so that it quickly outranks your competitors.

Speak with an Expert
insurance website performance
insurance marketing

Website Performance and Speed Optimization

Insurance industry websites are notoriously slow. This trend can either work for or against your firm because website speed is a huge ranking factor with Google.

Insurance brokers rarely employ software developers, so their sites are almost always built poorly. Even if they look great (which is rarely the case), there is a massive opportunity for any firm with a website that’s been appropriately optimized.

White Peak developers are as good as they come! We can clean up your code, and we have several tricks up our sleeve to deal with your images. We’ll ensure your site’s photographs look amazing and load at lightning speed.

Our insurance SEO experts can performance optimize your site so that it quickly outranks your competitors.

Speak with an Expert
insurance marketing content

Content Creation and On-Page Optimization

On-page SEO is far more complicated than merely added a few page titles and meta tags to a page. Sure, metadata and your keywords need to be rock solid, but your on-page content needs to be well written for both users and search engine crawlers.

The success of your campaign starts with the quality of the keyword research. Our insurance SEO pros make sure your site makes use of the appropriate keywords based on the competitiveness of your site. As your site’s competitive scores increase, we tweak the keywords.

At White Peak, on-page SEO is an on-going activity.

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Insurance Brokers Need a Local SEO Expert

More likely than not, your clients will be located in a handful of local markets. Your insurance marketing agency needs to be an expert at “local SEO.”
 
White Peak has a few proprietary “tricks up our sleeves.”
Dominating local search requires specialized knowledge beyond Google. Many local searches are also conducted using apps, directories, and social media. As a result, White Peak weaves them into your search strategy. White Peak will ensure you’re properly listed in dozens of these traffic sources, including many that are insurance-specific.
 
Speak with an Expert
local insurance seo
insurance directories

Insurance Brokers Need a Local SEO Expert

More likely than not, your clients will be located in a handful of local markets. Your insurance marketing agency needs to be an expert at “local SEO.”
 
White Peak has a few proprietary “tricks up our sleeves.”
Dominating local search requires specialized knowledge beyond Google. Many local searches are also conducted using apps, directories, and social media. As a result, White Peak weaves them into your search strategy. White Peak will ensure you’re properly listed in dozens of these traffic sources, including many that are insurance-specific.
Speak with an Expert
insurance broker marketing

White Hat Backlinking Campaigns

Insurance brokers tend to have a ton of backlinks to their website. Unfortunately, these links are often from low-quality directories, HR departments, or clients’ human resource management software.

Google hates low-quality backlinks and may even lower your search ranking because of them. At White Peak, we will perform a backlink audit and clean up your link portfolio in Google eyes.

To dominate search, you will also need a dedicated backlink acquisition strategy. High-quality backlinks are a significant ranking factor with Google and Bing.

When relevant third-party websites link to your site, Google views your site as an authority site. The result is better page rankings for your site.

White Peak will handle the research and perform the necessary outreach to get high-quality, natural backlinks to your website.

Unlike most freelancers and overseas SEO firms, we never violate Google’s Webmaster Guidelines. Sketchy link acquisition schemes could result in a Google penalty to your site.

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SEO-friendly Internal Linking Structure

Creating an SEO-friendly internal linking structure is difficult, but necessary. Our team of insurance SEO professionals can work this into your search engine optimization campaign. Your competitors don’t have this skill set so this gives you a big competitive advantage!
 
When Google visits your site, a keyword-rich link structure helps them understand your content. Interesting, when a high-value page (in the eyes of Google) links to a “lesser” page, it helps the newer, lesser valued page. This is also helpful to creating a great user experience and reduce the number of visitors that abandon your site.
 
Our team does all the research and work so you can focus on serving your clients.
 
White Peak Insurance SEO gets the most out of every page on your site which leads to better page rankings.
Speak with an Expert
insurance broker website
insurance broker website links

SEO-friendly Internal Linking Structure

Creating an SEO-friendly internal linking structure is difficult, but necessary. Our team of insurance SEO professionals can work this into your search engine optimization campaign. Your competitors don’t have this skill set so this gives you a big competitive advantage!
 
When Google visits your site, a keyword-rich link structure helps them understand your content. Interesting, when a high-value page (in the eyes of Google) links to a “lesser” page, it helps the newer, lesser valued page. This is also helpful to creating a great user experience and reduce the number of visitors that abandon your site.
 
Our team does all the research and work so you can focus on serving your clients.
 
White Peak Insurance SEO gets the most out of every page on your site which leads to better page rankings.
Speak with an Expert

Our SEO Methodology is Born Out of Experience

 The best place to hide a dead body is the second page of Google or Bing search results. 

Tim Woda
CEO

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