LinkedIn has opened up a floodgate of opportunity for those that know how to harness its potential. There are 500+ million users, and 76% of executives check their LinkedIn account daily.
Tatum engaged White Peak to provide our Premium B2B Lead Generation. The service takes full advantage of the LinkedIn opportunity.
White Peak created a customized campaign for each member of Tatum’s sales organization. We began by using LinkedIn to identify 1,500 targets for each Regional Manager each month – primarily CEOs and CHROs for large corporations. Those targets were then added to the multi-touch lead generation and nurturing campaigns which were delivered via the LinkedIn messaging system.
White Peak automated the entire process with our proprietary technology. Qualified campaign respondents were funneled to Tatum’s sales organization for direct engagement.
White Peak also created six high-value pieces of content for Tatum’s blog each month. Each piece of content demonstrated Tatum’s subject matter expertise in their industry. Tatum added the content to its blog which we shared on each Regional Managers’ LinkedIn feed.
A dedicated White Peak Client Marketing Manager optimized all sixteen campaigns each month. Tatum also had access to all campaign details via a results dashboard.