GMB Intake | White Peak

Let’s Do Something Amazing

Content Only – Intake Form

Content-Only Intake Brief

Please tell us about your business so that we can create amazing content for your business. If you need to start and finish later, you can save your progress and continue later at the button of this page.

Content-Only Intake Brief

1. What is the URL for the website you’d like us to write the copy for?(Required)

2. What is the name of the company you’d like us to write the copy for?(Required)

3. Do you have an existing website template/layout that we need to follow?(Required)

4. In what year was your business established?(Required)

5. For which page(s) do you require us to write copy for? e.g. Home? About Us?(Required)

6. What problems do your customers face, that you can solve?(Required)

Please be specific as it relates to the copy you want us to write. For example, if you provide auto repair services but the page you want us to write is about brake repair, stay focused on the problems associated with brakes. If you want us to write copy for multiple pages, we will need this information for each page you would like us to write copy for. If you want us to write copy for your homepage and about us pages, we will also need info more generally.

7. What is the name of your product/service/project?(Required)

Please be specific as it relates to the copy you want us to write. If you want us to write copy for multiple pages, we will need this information for each page you would like us to write copy for.

8. Who is your target customer? e.g. Men, women, children, B2B/B2C, City, Town, Country, etc.(Required)

9. What is the main message you want to tell about your product, company, or service?(Required)

If you’d like us to write copy for multiple pages, please provide this information for each page you’d like us to write.

10. How many words would you like your copy to be +-?(Required)

If you’re unsure, you can discuss this with a member of our team. Typically, you should aim for not less than 300 words on a page. However, quite a few tests indicate a connection between word count and Google’s rankings. Each of those analyses found content between 1,000 and 2,000 words seemed to rank higher.

11. Can you provide a few reasons why you are different (better) than your competitors?(Required)

If we are writing copy for your homepage or about us page, this can be more general. If we’re writing copy for a specific product or service page, try to answer this for that specific product or service.

12. What ‘CALL TO ACTION’ would you like? In other words, what would you like your audience to do? (Call, click, fill out a form, send you an email, etc.)(Required)

13. What tone do you want the copy to be? Serious, funny, happy, professional, emotive, inspiring, casual, etc.? Something else?(Required)

14. If your brand were a person, how would you describe its character/personality? This will help us establish brand voice.(Required)

16. Would you prefer more straightforward wording, or more creative wording?(Required)

17. Do you have any other general thoughts or ideas?

You’re the expert on your business, industry, competitors and products. While we do research to help inform our writing, if there is anything else you think we need to know to write your copy, let us know.

18. Do we need to account for any restricted language?(Required)

Are there restrictions in your industry such as claims or guarantees that we’re not allowed to write about? (such as superlatives ‘best,’ ‘leading,’ ‘top’ and so forth)

19. List any keywords you'd like to rank for on Google(Required)

If we’re writing copy for several pages, please provide this information for each page we’re writing content for.

20. Who will be White Peak's Point of Contact?(Required)

First Last

21. Email Address(Required)

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22. Phone Number(Required)