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Email Deliverability: Ignore at Your Own Risk

DKIM, SPF, and DMARC Email Authentication.

This service is not included with website design, web hosting, or website maintenance services and must be purchased separately.

Protect your brand, prevent phishing, and ensure your emails reach their intended recipients with our expert assistance.

No gimmicks. Just friendly advice.

Confused About Email Deliverability?

ISPs are Increasingly Prioritizing Email Authentication

Successful email delivery is critical for website owners. Whether transactional emails, newsletters, or customer support messages, ensuring these emails reach your website visitors and customers is vital. Poor email deliverability can lead to missed opportunities, frustrated customers, and a loss in revenue.

If you’re using Microsoft 365 or Google Workspace as your email service provider, you might encounter issues receiving email notifications from your website to your branded email addresses. This is because emails using the same domain are sent from one server to another. The receiving server, which is your email server, might question the email’s authenticity, even if your website and hosting account are set up perfectly.

By implementing email authentication protocols like DKIM, SPF, and DMARC, you can effectively shield your brand from phishing attacks. These protocols not only enhance your email deliverability but also ensure that your communications are trusted and reliably delivered, bolstering your brand’s security and reputation.

In recent years, ISPs have prioritized email authentication protocols like DKIM, SPF, and DMARC. This trend has intensified due to increasing concerns about email security and deliverability. Major email providers like Gmail and Yahoo have started requiring bulk senders to authenticate their emails to ensure they are delivered to recipients’ inboxes rather than being marked as spam. This shift began gaining significant traction in 2023 as ISPs and email providers implemented stricter measures to combat spam, phishing, and email fraud.

DKIM, SPF, and DMARC Explained

DKIM (DomainKeys Identified Mail)

This adds a digital signature to outgoing emails, ensuring they are from a legitimate sender and haven’t been altered. It boosts trust and integrity but isn’t foolproof alone.

SPF (Sender Policy Framework)

SPF lets domain owners specify which servers can send emails on their behalf. It helps prevent email spoofing by verifying the sender’s authenticity.

DMARC (Domain-based Message Authentication, Reporting, and Conformance)

DMARC combines DKIM and SPF to protect your domain from email fraud and phishing. It allows domain owners to specify handling for unauthenticated emails, enhancing overall email security.

How Can White Peak Help?

Implementing email authentication protocols is not related to website design, web hosting, or website maintenance. However, we have a ton of experience solving this problem for businesses of all sizes.

White Peak offers an Email Authentication Implementation Service for a one-time fee of $495. This not an ongoing email maintenance or management service. White Peak does not provide email maintenance or management service.

Implementing email authentication protocols is a one-time service offered by a very limited number of companies, including White Peak. Schedule a call to discuss purchasing this service with our team.

Note: To complete this work, we will need you to provide us with an email address that has Super Admin access to your email service provider account and Collaborator access to your domain registrar account.

We’re More Than Marketers

We’re entrepreneurs that use the web to grow businesses. We’re different from other branding agencies because everyone on our team has experience starting, building, and growing their own successful business before joining our team. In fact, those businesses have served more than 800 million internet users.