Interior design is a very narrow industry with an extensive content selection available. Every interior designer has their own set of aesthetics, which extends beyond the rooms they arrange and decorate to their web design.
While you can usually see the hallmarks of the framework in each site – usually WordPress – there are stand-out elements of every interior designer’s website that help tell you who they are.
This guide will provide you with an overview of some of the top interior design websites that can give you inspiration for your business website. Whether you’re just starting or an experienced interior designer looking to redesign your site, you’ll find something here to help you create a website that converts.
This site exemplifies how interior design can blend with traditional business web design.
Their service is unique, offering design services and partnership offers based on your submitted interests.
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The site uses many hallmarks of business design, like the logos of companies and press they work with or who have mentioned them and comparisons to other top service providers. It also infuses a sense of style many business pages lack. It’s very much a “best of both worlds” situation.
The company has also made it easy for customers to communicate with their designers. They offer an online chat feature and a direct messaging service to give customers immediate feedback.
This Australian business is a typical example of what you can get from a basic WordPress theme.
It’s a simple layout with standard placement for service pages and design elements, but with an eye towards a solid style.
Their gallery page is also great, full of lazy-loading images that showcase design elements without coming across as too similar to attract people who want something unique for their own spaces. The gallery page is the essential element on an interior designer’s website, so it’s refreshing to see that they included hundreds of photos with a modal pop-up window and a slideshow.
When you first load this page, you’re presented with a full-screen image with clean, attractive menus and an immediate idea of what you will get. While the individual elements of the page are relatively standard for web design, their arrangement, styling, and the use of subtle color throughout the page all bring it together into something more significant than the sum of its parts.
If we had one gripe about it, the top-of-page menus over the photo (with white text) don’t provide adequate contrast for modern accessibility standards, but that’s a reasonably easy fix.
This New Zealand-based interior design firm uses a pretty standard design for a website, with elements limited to just a few per screen as you scroll down. It’s very minimalistic, which isn’t entirely reflective of their actual design aesthetic but does draw the eye toward their calls to action.
Adding a few more embellishments to their site reflects their portfolio and attracts the right kind of people from the first impression. There’s not a lot to add to their site, just a few small details to represent the eye-catching pieces they include in their designs.
This is another site with a bold, above-the-fold image that takes up the bulk of the space and tells you what you’re getting into immediately. You can scroll down and instantly see accolades that reflect their quality as a firm, such as mentions on HGTV and various magazines.
One nice touch is that the portfolio – the first menu item to give it prominence – allows you to browse by project but also by specific room for those interested in single-room designs.
While many interior designers have limited areas where they serve, many need to put that information front row and center. Erika’s site does, right in the name. The site design is clean and minimalistic, with a clear call to action, bold design, and more text than average telling you precisely what you’re going to get if you book their services. In particular, they work on specific considerations relevant to their area.
They even bold “townhouse design and renovation” because it’s a narrow, specific interest that likely gets them a lot of traffic. If we have any complaints, it’s that their blog contains mainly design tips but is titled “news” in the bar, which it very much isn’t.
This site shows you that the interior design space isn’t entirely dominated by specific agencies; there’s always room for another take on the space. In this case, it’s an almost Pinterest-like board of ideas, concepts, and products you can purchase for your space.
It’s useful as an ideas board, as a source of inspiration, and for signing up to get ideas directly to your email. It’s also lovely how the design is clean, but you can hover over any particular box to get more information and click through for a full page on the idea, concept, or content.
Another mighty single-designer firm, Sonya’s site design, is tall, vertical, and segmented. There are bold transitions between clean, white sections and darker, more image-heavy chunks that showcase more of what the design firm actually does.
With darker, earthier colors and accents in lighter hues, you can really see how this firm stands out from others that focus on brighter, whiter, more minimalistic designs of other firms.
This design firm’s website is much busier and more complex than others. It starts with the image at the top, which has a more complex hatched design with several elements, including a cactus, prominently displayed.
Scrolling down, you quickly find yourself immersed in a grid of content, including images and text boxes that give you more information about who they are and what they do. Our biggest gripe is that, while they have a responsive design, some of the sizes are awkward, so mobile devices with mid-sized screens are going to have a weird time navigating the site with images offset and poorly scaled for the resolution. You can see what we mean by resizing your browser window to see how it looks.
10: Daniel Hopwood
This is a love-it-or-hate-it design. Modern web design sensibilities specify things like a top-of-screen navigation bar, but Daniel eschews this in favor of an ultramodern structure with a side-loading menu.
The primary content is large images with eclectic, detail-heavy designs, which would typically clutter up a page, but since they’re the only actual content visible, they stand out instead. The page also auto-scrolls through its panes, eventually bringing you to rest at a call to action at the bottom of the page.
The site also uses a lot of subtle animations when clicking through pages and scrolling around.
A few gripes here.
For one thing, if you tab away, you’ll miss the images scrolling by and only see the call to action with nothing to support it. The sidebar menu is also clever but unexpected enough that it can cause accessibility issues. Again, you either love it, or it’s unusable to you.
This magazine’s website is packed full of links to articles and news stories, and that’s what you want when reviewing a news site. Unlike a designer’s site, which showcases their specific aesthetic in clean images and a clear call to action, this site is all about the value and information they can provide anyone from a designer to a hobbyist to a homeowner looking to spruce up their homes.
It’s clustered but clean, with distinct sections along the way, though they all have a focus on some element of design to keep you browsing.
This site is a great example of convergent evolution amongst websites. On the surface, you could easily say it’s using one of the more common business/blog WordPress themes because the layout and design elements are similar.
But, digging in deeper, it isn’t using WordPress at all. It’s simply using the same sense of aesthetics. It presents content in a clean but dense way, gives you plenty to browse through, and always has something on deck to keep you around. What’s not to love?
Home Stratosphere goes above and beyond just home design and decoration. They cover everything from architecture and history to simple DIY information to examples of specific design firms in action in various areas around the world.
All of it is presented in the simplest, easiest-to-digest way, with large, bold text and a minimum of cluttered design. It’s not modern, it’s minimal, and it just goes to show that a successful website isn’t just about the design; it’s about the content.
14: This Old House
Who in the realm of home improvement hasn’t seen a few episodes of the classic This Old House?
Though the TV show might not be at the height of DIY popularity anymore, the website still provides tons of information for enterprising homeowners. They have content of all sorts, and they have archives stretching bad years to browse through. One of our favorite little elements is the subtle blueprint sketching on the header, and the blueprint color scheme in the footer, tying the whole thing together.
15: The Spruce
One of the largest design and related content sites on the internet, The Spruce is a web magazine with a media empire on its hands. It even has spinoff sites like The Spruce Eats and The Spruce Pets to cover even more home-related niches. They have a clean, content-first design, with very little embellishment outside of the modular content displays.
If we have one gripe about it, it’s that the little leaf embellishments for their logo aren’t spruce trees at all! Spruce is like pine, with short needles; come on, guys! Get it together! You’ll never hit 400 million readers with this kind of lack of detail.
Have you ever seen nonsense-looking URLs and wondered why anyone would want them? Well, acronyms are a big part of it. Grant Design Group Las Vegas picked GDGLV.com and ran with it.
It’s a good case study of how a domain name isn’t necessarily going to hold you back, especially if you’re working in a local market. This site uses a lot of large, up-front images to showcase what they do, with calls to action along the way, giving you everything you would want out of a modern website.
17: Naif Design
It’s relatively rare these days to find a site with a homepage that has nearly nothing on it.
Naif does this with huge, screen-filling images of their designs, with very basic information about where they are and a few links to subpages where you can learn about their services or contact them. Their focus on rustic design for workspaces, restaurants, and businesses shows you what you’re going to get, and they even include a few off-the-wall examples of how they can step outside their comfort zone to meet you in yours.
18: Elle Decor
This site is a clean, grid-based design magazine with content that encompasses everything from DIY tips to examinations of the design of exotic locales.
The square theme continues even in some of the images they’ve chosen, which often feature right angles and squares of architecture or design as well. It’s very carefully chosen to curate an image, and it comes through.
One of the largest interior design sites on the net, Houzz is part blog, part social network, and part resource. It’s also a popular place for potential clients to find designers, so it’s always good to be aware of the venues you can use outside of your own website.
In particular, it’s worth checking out how designers fill out their profiles, so you can see what others are doing in your area or your niche.
20: Your Site Here
We love web design, and we’d love to help add you to this list. The top design agencies all have custom, bespoke styles that are reflected in the tiniest details, and that’s what we’d like to bring to you. All you need to do, if you’re interested, is click for a free consult and talk to us about your needs and aesthetics.
We’re more than happy to help!
Tim Woda is the CEO and founder of White Peak Marketing. He has been on the founding team of five successful start-ups and his digital marketing campaigns have acquired more than 800 million customers for his start-ups and White Peak’s client companies. Tim has been featured by The New York Times, Fox News, Forbes, The Huffington Post, and more. Under Tim’s direction, White Peak was selected as one of America’s Top Digital Marketing Agencies for 2021 by MarTech Outlook magazine.