If you run a business, you’ve probably heard a lot of chatter about local SEO. Maybe you’ve read a few articles about improving your performance with Google, and you’ve done some research on keywords and backlinks.
But it’s 2018, and SEO is changing fast, especially if your business is local or multi-local (operating on a local level in more than one region). It’s nearly impossible to stay on top of local SEO trends and run a business at the same time.
You may think that you don’t have the budget to hire a local SEO expert, but if your website isn’t optimized for local searches, you might need to. What would be more expensive? Paying someone to make your website more visible, accessible, and attractive to potential customers? Or losing sales because no one is aware you exist?
1. You’re Not Feeling the Google Love
Have you ever heard someone refer to the Google local 3 pack? It’s a grouping of the top 3 search results that Google considers to be most relevant to a local user’s search. So if someone in Cleveland, Ohio searches for a dry cleaner using their mobile device, the 3 local dry cleaning businesses with the best SEO will show up right at the top of their search results page (SERP).
What does this mean for you? Well, if you’re a dry cleaner in Cleveland, you definitely want to show up in that user’s search. And if you want the best shot that this person will click on your link and find your store, getting into the local 3 pack should be your top priority.
But how can you do that? A Google search for dry cleaners in Cleveland returns more than 6 million results. But the vast majority of mobile users won’t scroll past the first page. Of the Google users who click on a link after searching, a whopping 94% click on a first page link. And since the local 3 pack takes up the entire first page on many mobile devices, you really want to be in that top three.
How a local SEO expert can help
If your site hasn’t been getting a lot of traffic from Google, that probably means you’re not ranking very high on the SERP. Getting your link into one of those top spots is challenging and takes a lot of work. It also takes the kind of expertise that many non-SEO professionals lack.
A local SEO expert can go into your site’s background code and write, tweak, and add features that Google will love. They can leverage phrases, keywords, and topics that will improve your SERP ranking and increase your chances of landing in that local 3 pack.
So if you’re not feeling the Google love, consider hiring a local SEO expert to help you stand out and leave the competition in your contrails.
2. You Haven’t Updated Your Web Copy Recently