As a business owner with a business website, you should focus on providing an excellent user experience to your website visitors by optimizing your website speed. You may be asking yourself, “does website speed matter?”.
If your website takes a long time to load, it can have a negative impact on your visitor’s experience and your site traffic, and SEO. You will also have a hard time increasing your brand awareness, customer traffic, and business sales.
So, does website speed matter? The simple answer is yes, and we’re here to list the reasons why it’s such an essential component:
1.Website Speed Matters Because It’s the First Impression You Make
Let’s say a user landed on your website, and they’ve been waiting for the page to load for quite a while. What do you think the users will feel and do if it takes minutes to get the information they need from your site? They can judge your brand too quickly and even access the competitor’s site instead.
You cannot blame your customers for the bad judgment because it’s purely psychological. Users tend to perceive fast websites as professional and reliable. They relate speed to efficiency, trust, and confidence. That said, if your website has a slow loading time, your visitors’ first impression of your business will not be good. If this is the case, you have to work on improving your website speed immediately.
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2. Users Always Demand Quick Answers and Immediate Results
The whole point of your website is to provide users with information related to the services or products you are offering. But, that will be pointless if you cannot give it to them quickly. According to Kissmetrics.com, 40% of users abandon websites if it takes longer than three seconds to load. People are always on the move, and they want answers fast and expect immediate results from whatever device they have.
If you don’t want your site visitors to abandon your site entirely, make sure to enhance your website speed, especially if you are a small business or a startup because people tend to be less patient when it comes to a not-so-known brand.
3. Why Does Website Speed Matter? Because It Affects Your Google Ranking
If you haven’t worked on your website’s speed yet, you are missing out on the opportunity to be on top of search engine results. Speed is one of the bases of Google to determine if your website is worthy of being on the higher ranking. While it relatively creates a minor impact compared to relevance and authority, your website will still suffer if it’s super slow.
Additionally, Google will reduce the number of crawlers it sends to your site if it loads slowly. If this is the case, Google’s algorithm will not pick up your latest blog post or recent posts, negatively affecting your presence and ranking online.
Intuitively, you probably already knew that website speed matters. Afterall, no one enjoys using a slow website, right?
Site speed adds value to your website’s performance by ensuring all the functionality works as expected and makes it more engaging. If your website loads quickly, you’ll lose fewer visitors, rank higher, convert better and generally create a better user experience..
No one does website speed better than White Peak. Want proof? Check out our website speed. We can do the same for you because we’re one of Nevada’s top-rated web design companies and SEO agencies. Call us and chat about how we can help you speed up your site.
Tim Woda is the CEO and founder of White Peak Marketing. He has been on the founding team of five successful start-ups and his digital marketing campaigns have acquired more than 800 million customers for his start-ups and White Peak’s client companies. Tim has been featured by The New York Times, Fox News, Forbes, The Huffington Post, and more. Under Tim’s direction, White Peak was selected as one of America’s Top Digital Marketing Agencies for 2021 by MarTech Outlook magazine.