Why Does Website Speed Matter? - Design

Why Does Website Speed Matter?

As a business owner with a business website, you should focus on providing an excellent user experience to your website visitors by optimizing your website speed. You may be asking yourself, “does website speed matter?”.

If your website takes a long time to load, it can have a negative impact on your visitor’s experience and your site traffic, and SEO. You will also have a hard time increasing your brand awareness, customer traffic, and business sales. 

So, does website speed matter? The simple answer is yes, and we’re here to list the reasons why it’s such an essential component: 

1.Website Speed Matters Because It’s the First Impression You Make

Let’s say a user landed on your website, and they’ve been waiting for the page to load for quite a while. What do you think the users will feel and do if it takes minutes to get the information they need from your site? They can judge your brand too quickly and even access the competitor’s site instead. 

does website speed matter

You cannot blame your customers for the bad judgment because it’s purely psychological. Users tend to perceive fast websites as professional and reliable. They relate speed to efficiency, trust, and confidence. That said, if your website has a slow loading time, your visitors’ first impression of your business will not be good. If this is the case, you have to work on improving your website speed immediately. 

2. Users Always Demand Quick Answers and Immediate Results

The whole point of your website is to provide users with information related to the services or products you are offering. But, that will be pointless if you cannot give it to them quickly. According to Kissmetrics.com, 40% of users abandon websites if it takes longer than three seconds to load. People are always on the move, and they want answers fast and expect immediate results from whatever device they have. 

If you don’t want your site visitors to abandon your site entirely, make sure to enhance your website speed, especially if you are a small business or a startup because people tend to be less patient when it comes to a not-so-known brand. 

3. Why Does Website Speed Matter? Because It Affects Your Google Ranking

If you haven’t worked on your website’s speed yet, you are missing out on the opportunity to be on top of search engine results. Speed is one of the bases of Google to determine if your website is worthy of being on the higher ranking. While it relatively creates a minor impact compared to relevance and authority, your website will still suffer if it’s super slow. 

does website speed matter

Additionally, Google will reduce the number of crawlers it sends to your site if it loads slowly. If this is the case, Google’s algorithm will not pick up your latest blog post or recent posts, negatively affecting your presence and ranking online. 


Intuitively, you probably already knew that website speed matters. Afterall, no one enjoys using a slow website, right? 

Site speed adds value to your website’s performance by ensuring all the functionality works as expected and makes it more engaging. If your website loads quickly, you’ll lose fewer visitors, rank higher, convert better and generally create a better user experience.. 
No one does website speed better than White Peak. Want proof? Check out our website speed. We can do the same for you because we’re one of Nevada’s top-rated web design companies and SEO agencies. Call us and chat about how we can help you speed up your site.

Related Posts


Get Exclusive Digital Marketing Tips

Learn how to get more traffic and convert more visitors with exclusive tips and insights that I only share with my VIP newsletter subscribers.

This field is for validation purposes and should be left unchanged.

Tim always – I mean always – delivers the goods. His ability to see the true value proposition of an offering and then to communicate it to the prospect with crystal clarity is unmatched.

Digital marketing

Scott Morton

Network Designs

Yvette K.
Yvette K.
Memor Health
Read More
We have been with White Peak Marketing for about 3 years now. They re-designed our website, constantly update it for us, and take care of all of our SEO needs. It has been a game changer for traffic to our website and growing our business. Tim and his staff are professional, friendly and very responsive. I highly recommend their services.
Vincent M.
Vincent M.
Level AI
Read More
Tim and the crew at White Peak have been extremely helpful over the first year working with them. Any time we have a hiccup or even an emergency with our site, they go the extra yard to make sure everything gets taken care of in a timely manner. Highly recommend working with this team!
Angela B.
Angela B.
Kilpatrick Bullentini Law
Read More
White Peak has redesigned my web site and business logo, and they are managing my SEO. I can't say enough good things about Tim and his firm; they are responsive, creative, and do great work. Would highly recommend!

Next Steps...

Tell Us About Your Campaign

Get expert help and a free audit

By submitting this form you agree to our Privacy Policy.
This field is for validation purposes and should be left unchanged.