In uncertain times, we find more meaning than ever in our company goal of being your growth partner and in creating economic opportunities for you.
As the impact of COVID-19 continues to unfold, I want to give you an update on the steps we’re taking to help your business weather the storm.
White Peak was built on a strong distributed team model: before the current health crisis, the majority of our team members were already working remotely from home offices. Today, those that were working in one of our two offices have now shifted to working remotely as well. Therefore, there has been no interruption in our daily work on your projects and campaigns.
As an entrepreneur for the last 22 years, this is the third major economic upheaval that I’ve seen.
The first was the bursting of the speculative dot-com bubble followed by the September 11th attacks in the early 2000’s.
The second was the Great Recession in 2008-2009. The lessons learned during those challenging times were priceless and my team and I are putting them to work for you today.
In fact, I’ve been a part of starting businesses during both of those periods and those businesses ultimately served hundreds of millions of consumers. You don’t have to just survive during uncertainty, it is possible to actually thrive!
We understand the landscape looks different for every business during periods of economic chaos. However, there are some practices that we’re implementing for every client such as:
- Redoubling our focus on our clients’ target audience and their digital user experience;
- Extra emphasis on data-driven marketing analysis and decision making; and
- Putting tips, tools, and tutorials at your fingertips so you can thrive instead of just survive.
If you’d like to schedule a call to talk through specific adjustments we’re making to your campaigns, please don’t hesitate to do so. As strange as it may seem, now is the time to gain on and surpass your competitors!
“Be fearful when others are greedy and be greedy when others are fearful.”
By no means are we advocating “greed” or taking advantage of other people. Quite the opposite – now is the time to listen to your customers and prospects and serve them with a servant heart.
Mr. Buffett’s point, however, is that great business and investment gains can be made during times of economic uncertainty with boldness and know-how. That’s where our experience can be a big help to you.
Facebook Live | Marketing Tips for Businesses
Beginning Thursday, 3/26 at 10am, PT we will be hosting a Facebook Live event every Tuesday and Thursday. Join the White Peak team and our guests each week as we discuss different topics and how you can implement them into your business and marketing efforts.
Check out our event for more details: https://www.facebook.com/events/545727472992713/
The Ultimate Guide to Marketing in a Slow Economy
In the coming days, we will be releasing “The Ultimate Guide to Marketing in a Slow Economy.” The strategies and tactics contained in this timely and important guide can be put to use immediately and during the eventual recovery period once the fog of COVID-19 has lifted.
We will post the guide to our blog and it will also be available for download.
We’ll get through this together.
For anyone that has concerns about their business or if you need some form of special accommodations in order to stay afloat during this time, we want to help. Please take a moment to book a call with me so that we can see how we can best assist you.
With that said, all of us here at White Peak are extremely grateful for the trust you have placed in us. We look forward to being a part of your success story when all the dust has settled.
CEO | White Peak