Because search engines and market demands are ever-evolving, business owners feel the need to continually adapt their SEO strategies at a neck-breaking pace. In this article, we discuss the steps of how you can create an SEO strategy that will stay relevant amid changing demands—something that will stand the test [...]
Updates are crucial for any digital solution – everyone knows that. But not everyone realizes how detrimental a failure to regularly update can be, especially when it comes to WordPress website updates. It can cause a host of problems across your website, some of which may be obvious while others [...]
The Google Maps Platform, formally known as Google Maps API, launched a major update in June 2018 that is affecting developers and business owners alike. Moving forward, business owners will need to have a valid API key in addition to a Google Cloud Platform billing account to utilize Google Maps. [...]
If your website takes too long to load, a high percentage of site visitors are probably clicking the back arrow before the page finishes loading so they can look for alternative sites in the Google search results. Who wants to wait around for a slow website? We’re all in a [...]
What is Local SEO? If you own a business, you’ve probably heard of search engine optimization or SEO. Its meaning is exactly as it sounds. SEO is the practice of optimizing your website to perform well with search engines. Digital marketers use certain techniques, like backlinking and on-page content changes [...]
We’ve been getting a lot of questions lately about the Google local 3-pack. White Peak’s clients come to us for help with digital marketing, and Google has created a game-changer with this new ranking feature. So what is it, how will it affect your business, and how can you use [...]
If you run a business, you’ve probably heard a lot of chatter about local SEO. Maybe you’ve read a few articles about improving your performance with Google. You probably get tons of sales calls from people promising instant results. 2019 is upon us and Google rankings are as [...]
Building a strong online presence is not as intimidating as it seems. It requires work and know-how but today's SEO solutions can make all the difference in the world. No matter your industry, there are digital marketing tools available to help you boost your organic search rankings. Increasing traffic is [...]
What are you doing to attract Google searches to your website? If the answer is nothing, it might be time to consider expert SEO services. Your website might look great, but it means nothing if you aren't attracting new visitors. Consider this: 93 percent of online experiences begin with a search [...]
If you have a website, you’ve probably read quite a bit about SEO. In the past few years, you might have heard a lot coming from the tech gurus on the web about mobile SEO in particular. For a lot of bloggers, business owners, marketing managers, and other professionals with [...]
