Author - Leanna Carson

5 Reasons Your Social Media Campaign Stinks (And How To Fix It)

Just about everyone is aware of the vice-like grip social media has on the digital world. Everyone is connected, even your 96-year-old aunt who once asked you which end of the floppy disk to insert into her computer if she wanted to hook up that internet she’s heard so much about. With billions of users worldwide, social media presents a great way to connect with your target audience. A good social media campaign can even provide an important signal to [...]

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How Do Positive Reviews Affect Your Local SEO?

If you own a business, you’ve probably heard of search engine optimization or SEO. Its meaning is exactly as it sounds. SEO is the practice of optimizing your website to perform well with search engines. Digital marketers use certain techniques, like backlinking and on-page content changes based on their keyword research, to help their websites rank well for their target audience in search results. In other words, if you want the right people to find your website through a Google [...]

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The Google Local 3-Pack: What does it mean for your website’s SEO?

We’ve been getting a lot of questions lately about the Google local 3-pack. White Peak’s clients come to us for help with digital marketing, and Google has created a game-changer with this new ranking feature. So what is it, how will it affect your business, and how can you use it to your SEO advantage? Essentially, the 3-pack is just a new way for Google to display their local search results on page 1 of the SERP. When you [...]

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