Because search engines and market demands are ever-evolving, business owners feel the need to continually adapt their SEO strategies at a neck-breaking pace. In this article, we discuss the steps of how you can create an SEO strategy that will stay relevant amid changing demands—something that will stand the test of time. By doing so, you will also build a substantial online presence and increase your ranking significantly.
Step 1: Define Your Goals
Everything begins with identifying your site’s goals and objectives. Clear goals will not only help you increase your search engine ranking, but it will also allow you to create an SEO strategy that yields substantial results.
Whether your goals are to inform, entertain, or sell products or services, there are many reasons why a website exists. A clearly defined goal will drive a site’s SEO strategy in the right direction.
Step 2: Establish Your Audience
Now that you know what you want your site to achieve and you’re creating content that aligns with your objectives, it’s time to focus on who you’re trying to reach: your customers.
Conduct research and identify your customers’ pain points. Ask this fundamental question: “Why would they need to meet your brand?”
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You can derive the answer to this question by looking at social media and other channels.
- Observe what they are often inquiring about and how they are posting comments.
- Take note of trends as well. Which posts get more inquiries, and which ones get more likes and shares?
- Find out your audience prefers long-form blogs, or if the respond better to photos, infographics, or videos.
The more you get an understanding of your audience’s needs and habits, the easier it is for you to create content tailored to them. When your site’s content provides real value to your customer, you will find that your search engine ranking will increase over time. In short, establishing your audience will drive better engagement.
Step 3: Identify Obstacles
What is keeping you from getting the ranking you’re striving for? Often, it’s because a competitor has already conquered the niche. Their name is always the top result for all keywords. Sometimes, it’s just a matter of not maximizing your site’s potential or focusing on the wrong keywords. By knowing why you’re not getting the results you want, you can start changing your SEO strategy.
Identifying obstacles is one of the primary reasons to engage an SEO agency. An SEO agency has the tools, experience and understanding of the how search engines work. This helps companies like White Peak more accurately identify SEO obstacles.
Step 4: Engage Your Community
While your website can reach anyone across the globe, your real customers are most likely the ones near you. Going local is crucial and beneficial to most businesses.
It is natural for buyers to like the idea of shopping in person, talking to a sales representative, and connecting personally.
Make sure that your SEO strategy is optimized for local search traffic. One way to do this is to claim your business’s page on Google My Business and other sites.
Step 5: Make Flexible Plans
To make sure that your SEO strategy will always adapt to current trends, accept the reality that your SEO plans need to be flexible.
Build a content library that includes essential keywords based on your industry. Your library should increase and evolve. Your plan also needs to include a data analysis strategy so you can identify the changing information and your audience’s needs regularly. Collect data from all sorts of channels: your website and social media. Remember to use the data you gathered in your content creation.
Adaptable SEO strategies will help you stay relevant in a world that is continuously updating. With an SEO strategy that is built to last, you ensure the stability of your search engine ranking amid these changes.
We’re an SEO agency based in Reno, Nevada – get in touch with us today to see how we can help!
Tim Woda is the CEO and founder of White Peak Marketing. He has been on the founding team of five successful start-ups and his digital marketing campaigns have acquired more than 800 million customers for his start-ups and White Peak’s client companies. Tim has been featured by The New York Times, Fox News, Forbes, The Huffington Post, and more. Under Tim’s direction, White Peak was selected as one of America’s Top Digital Marketing Agencies for 2021 by MarTech Outlook magazine.